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How to Manage Your Website Using Search Console

Improving Rankings in Search Results Can Make You More Money

Search Console provides reports, tools, and educational resources that can be used to help you reference your content in Google Search. You can use the Search Console for both websites and for mobile apps. Using search console with your website improve rankings in search results which leads to making you more money with your website.

Using Search Console With Your Website

If unusual events related to your properties occur, you will receive an email from Search Console. Unusual events include hijacking your website or problems that Google has encountered while browsing or indexing your site. Google will also send you an email if it finds that your site violates any of these guidelines related to the quality of the search results. Viewing data in Search Console reports after your site has been validated may take some time. We therefore advise you to add your site and validate it as soon as possible. When your data becomes available, Google will let you know.

Once a month or so, take a look at the Search Console dashboard; it’s the easiest way to do a quick quality check of your site:

Make sure the number of errors on your site does not increase. Check for any unusual drop in clicks. Be aware that these declines are normal at the weekend, and it is not unusual to face peaks or declines during the holidays.

Editing Your Content

Check Search Console when you make significant changes to your site to monitor your site’s behavior in Google Search.

Adding content to your site:

Make sure Google can access your pages using the Explore as Google tool.

  • Tell Google which pages to crawl by updating your sitemap.
  • Tell Google which pages not to explore using a robots.txt file or “noindex” tags.
  • A few weeks after publishing content, confirm that the number of pages indexed on your site is increasing and that you do not have any blocked resources that could interfere with the exploration of your pages.

Adding properties:

A new mobile site: We recommend that you use a single site that adapts to different users’ devices, but if you decide to have a separate site for mobile users, be sure to add it to Search Console and use <link rel = “alternate”> tags to associate with your existing site.

A new app: reference your app in Google Search.

New international content: Be sure to target the right country with your site and add “hreflang” link tags to your pages.

If you change the domain name of your site: Use the address change tool for search results to take you to your new location.

Deleting a page from search results: Use the URL removal tool and take any other appropriate action to block crawling or indexing.

View The Site First In Google Search Results

Everyone asks this question. The answer is that there is no secret, only good practice. Here’s how to improve your ranking in Google’s search results:

Offer high-quality content on your site. If you offer high-quality content, it’s a good start. Use the Search Analysis report to see which queries lead to your pages and what is the clickthrough rate on links to your site.

Adapt your site to mobiles. Many people use a mobile device. Google favors search results in the pages that respond the best according to the requests of Internet users, while offering the best possible user experience on their platform.

Use informative titles and excerpts. Clear titles and accurate Meta tag descriptions help you understand the purpose of the page and generate useful snippets in Google’s search results.

Add structured data to enable additional features in search results such as star ratings, event information, or search fields on the site. All this brings a plus to the user, and your site will have more value in his eyes.

Be sure to follow Google’s guidelines to provide a quality site and avoid drops that could affect reviews in search results.

Read Also, How to optimize website for ideal customers and make more money

Research Concepts

Search Console reports are organized according to Google’s general search process. Content is first crawled (discovered), then indexed (decrypted and analyzed), after which you, the owner of the website, Analyze search traffic related to your site and also examine how search results appear to users or are referenced by other sites.

Exploration

Crawlers follow links and sitemaps to generate a list of public URLs to view and content that can be indexed. This is the first step in the process of integrating with research results.

Property

A generic term for a website or application that you have added to your Search Console account. You can view the list of your properties on the home page of your account.

Validate

Prove that you own the website or application listed in your Search Console account. You must validate a property in order to access the data that concerns it. You will be prompted to validate a site after adding it to your Search Console account.

Googlebot

The crawler. google has different Googlebot who are looking for your pages posing as various devices (a smartphone, a multimedia phone or a desktop) to study the different search results presented to users who use these devices.

Canonical Pages

If you host the same page on different URLs, search results may be scattered on these duplicate pages. For example, you might have the same page at http://example.com/kids and http://www.example.com/kids. A search could then display separate and lower ranked results for each page than if you had a single page. If so, tell Google that these pages are identical and make one of them the canonical (official) page to display in the search results. Specify canonical pages or sites by using a sitemap, HTML tags, or Search Console settings.

Robots.txt File

The name of a file on your site that tells Google which pages should not be indexed or displayed in search results.

Sitemap

A list of URLs on your site that Google uses as a starting point to start exploring a website. A sitemap is in one or more files stored on your website.

Read Also, How to increase website conversion rate for more sales and profit

Indexing

The process of viewing URLs, and analyzing the content and meaning of each page. This helps determine which search results are best for a user’s query.

Resource

A web page loads many additional resources, usually like CSS, JavaScript and image files. Make sure Googlebot has access to all the resources that affect the meaning of the page during the indexing process.

Viewing

Google tries to display all the pages it indexes in the same way that a user views them. Display is the process of displaying the page with its images and layout to allow Google to analyze its meaning.

Search Traffic

Manual Action

If your page violates any of Google’s quality guidelines (for example, if it contains spam), it may be subject to manual action, which will cause it to be downgraded to search results from Google.

International Targeting

Your search results explicitly target users based on their language or country. This can be done using hreflang link tags or Search Console country targeting.

Content Keyword

A unique search term that Google search associates with your site. You can see the list of top keywords for your site in the content keyword report.

Appearance In Search Results

The appearance of your page or application in search results.

Structured Data

A public XML standard that describes your page information in a format that Google’s crawler understands. For example, you can add reviews and information about events or videos. Some types of structured data are used to create rich snippets.

Excerpts

The few lines of descriptive text that appear under each of Google’s search results. They are generated by Google’s programs during indexing, and may contain visual features known as rich snippets.

Enriched Extract

A visually enhanced search result, for example with star ratings or event schedules. Rich snippets are often generated from structured data added by the author of the page.

Sitelink Link

If your website has a tree structure or logical structure, Google may display a set of sub-links under the main search result. For example, for an airline site, the main result would be the home page, and the smaller links below would lead directly to the booking page, flight status page, flight policies, luggage, and so on. You can not specify sitelink links for your site, but you can ask Google not to display certain pages as sitelink links in the results. It does not really have to do with appearance in the search results, but it had to be put somewhere.

 

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