SEO is a first step and most important way to make your site profitable and produce ideal customers. Search engine optimization helps those excited single fighters who want to create real added value with information marketing.
In this article, you will learn how to optimize website for search engines like Google, and Bing to make more money from it.
Consider Google as your family member! If a user searches something, Google provides the best possible result as quickly as possible. With the passage of time, Google is becoming smarter (as of 2019). Various factors of Google measure and evaluate the website content to display the best result.
SEO is not about the technical part to dodge the search engines like Google, Bing, etc. Don’t even think of using tricks for a shortcut success. Remember Google knows everything that what you are doing.
If you want the best outcomes, do the positive and frank development for your customers.
If the added value is missing, your website cannot get high rank even if it is best optimized for SEO. Bad Optimization can result in a low rank even you have written good content.
So, these techniques will help you a lot to avoid bad optimization and easily visible your content to search engines. You will be able to bring more ideal customers to your site and make more money.
When it comes to On-page SEO, it means we have to look at everything that happens on your site and we can change them for best optimization.
The Most Important Factors
These are the most important factors we must consider when doing On-page SEO
- URL structure and navigation
- Page Title
- Meta Title
- Meta Description
- Alt and Title tags of images
- One main topic per page
- The structure of content
- Internal links and link titles
- Bounce Rate
- Time on the page
I suggest a tree structure in general. Your website should emphasis on your niche and subitems. The homepage shows the main theme, including category pages, subcategories, and details pages.
Naturally, the URL structure looks something like this:
Your website should contain relevant topics that your ideal customer is looking for.
One Main Topic Per Page
It’s not about optimizing a page for a specific keyword, it’s about keyword topics.
If you optimize your topics and information with keyword research, your site will bring good ratings of the topics and sub-topics.
To know which keywords use by your audience when they search on Google, there are many free tools.
Google Keyword Planner
Google Keyword Planner is the most popular free tool. Enter the search terms that you think that your audience may use while they search like cars, best food, best travel agency, etc.
It will display a list of all keywords that match this topic. For each keyword, you can see the average monthly search volume and the competition in Google AdWords. Competition should not be the deciding factor for you in this step. Check for all relevant search terms until you have an extensive list of all the possible search terms your target audience could use. Download this list as an Excel file.
There are some other free tools also used in a wide range for keyword research.
- Google Autofill
The below technical factors can rank your site high
The loading time of the website is one of the most important technical criteria. It should be as short as possible on all devices. If your site meets the requirements, you can test it with this tool from Google: https://developers.google.com/speed/pagespeed/
A common cause of long load times is the hosting provider. The cheapest offer does not have to be the best. If the loading time is extended to several seconds, the favorable offer can lead to expensive losses. Other common causes that can cause page speed low:
- Using large, uncompressed image files.
- Using too many scripts to extend the load times
- No browser caching
If you use third-party tools, such as a Livechat tool, check the load time with and without the tool. Often it is worthwhile to load such tools only after the content of the page has been completely loaded. You can control it yourself with the Google tool mentioned, with the optimization you should instruct your programmer unless you have a piece of good knowledge
In 2015, Google announced that more than 50% of search queries came from mobile devices. The exact numbers vary by industry and country. Your website must be compatible with every device and have smooth browsing on mobile.
SSL Encryption is still until 2019 quite new, but it is not an unimportant area. On the one hand, it is actually a ranking factor.
It is likely that Google will mark unsafe those websites that are unencrypted websites. Definitely, the impact of this unsafe marking will have on the click-through rates.
If you run a local business or work in a specific region, you certainly do not want to advertise nationwide. Local SEO is then one of the most important elements in your online marketing strategy.
Google My Business
You may be aware of Google My Business. The most important points to look out for:
The guidelines for Google my business states that your business name must be specified exactly as it is official. If your hairdresser’s name is “Mrs. John, “you should not appear on My Business as” Coffee Shop”.
When listing your company on Google my business you are allowed to select multiple categories. Unfortunately, the selection is currently limited and in some cases, you will not find a matching category. Choose the most relevant and focus on the other points.
How To Structure Your Data For Local Business?
Your location information is probably already on your website. These can additionally mark you with structured data so that Google finds you easier. Depending on the industry, you have different options.
In all sectors, these data should definitely be marked:
- Company name
- Telephone number
- Opening hours
The subcategories of the section can be specified as:
- Travel Agency
- Car Dealership
Website Optimization For Local businesses
On your website, your location should be mentioned naturally. That may sound logical, but there are still many websites whose operators seem to require their visitors to know where to find them.
If you have a location and are only active there, make that clear on your homepage. In content, in meta tags, in image enhancement and in link texts, your location should be natural. Of course, if the page contains 20 images, you should not name your location in each image.